There is a lot of talk about digital marketing nowadays. This article tries to understand what it is and how we can use it to grow our business.

Digital marketing – definition

Advertising and sales promotion for companies through digital channels or media is known as digital marketing in Egypt. Digital media including radio, television, cellular platforms, social media platforms, websites and more. Every marketing done electronically is called digital marketing. 

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However, person-to-person marketing and print marketing are not considered digital marketing. Most articles today are connected to the digital world through QR codes, landing page URLs, text codes, barcodes, and online directories.

Digital media – why focus?

The transition to digital media has become very popular due to the simple personal access that every business owner has and the fact that it is easier to track the progress and results of ad campaigns at each stage. Other reasons are low prices, customer loyalty through the media, availability of channels for companies of all sizes and benefits for every new business owner.

For consumers, internet marketing is an advantage under their fast routines. Each user reaches for their cellphone to find the product and service they want. Build a business website using a firm that has expert knowledge in website building and search engine optimization. This is the most important investment in your business.