A brochure can be a great promotional tool, whether it is for real estate listings, trade show handouts, datasheets, or any other application. The most professional and eye-catching brochures are usually the ones that are full color.

Full-color brochure printing is usually standard four-color printing and is now offered in almost every brochure printing company. Four-color printing is also known as standard color printing and employs cyan (blue), magenta, yellow, and black inks, often abbreviated as "CMYK".

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The Advantages of Full Color Brochure Printing

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Brochure printing companies will usually provide a clear description of the four-color process. Most high-quality, full-color commercial printing is performed on offset presses using this four-color manufacturing process.

Shade can be challenging, as everything you see on your monitor is named RGB color; it's not the same color model compared to the four-color procedure. Often there's a wide variation in track technology and calibration, and colors will be comparable, but not precisely the same.

Ensure to communicate with a printing service exactly what color you want to see from the last product. Should you publish a sample color booklet in your laser or inkjet printer, there might be some variation from the color made from the printer into the offset lithographic presses.

Among the numerous benefits of this four-color procedure is the fact that jelqing inking and chemical blending systems provide color consistency. Automated color and enroll control keep consistent quality, making the four-color procedure the hottest printing option.

As soon as a specific color match is vital, a place shade of specially mixed ink is used in print. These specially mixed inks are known as Pantone colors. You may find color books revealing a large number of Pantone colors and receive a specific match.